5.10.2013

New England Coffee - the new single serve packs to use like a k-cup

This morning I'm sipping a product I bought last week and decided to give a try based on two things.   The first, it was an affordable option to the typical k-cups for my Keurig brewer and second, I loved the idea of their packaging.  

Let me explain.

Since we first got our Keurig in 2005, I don't even want to count the number of little plastic cups I've thrown out.  Every k-cup is made with a little filter lined plastic container to hold the grounds you brew.  If you read this site regularly you obviously know I have the "My K-cup" brew basket as well (Refillable Cup) but let's be honest.  You want coffee in a hurry, it's much easier and less messy to grab a handy-dandy cup instead of the little brew basket.  So I use both, but have guilt about all the plastic cups the collective 'we' are tossing. (I've tried to recycle and reuse them many times over the years but it's really a huge mess and a time consuming pain to dismantle them, clean them out, save the grounds, remove the attached filter and then reuse the cups for seed sprouting, etc.) 

While browsing boxes of k-cups I saw the typically priced $9 - $13 per box cups were next to a new guy on the playing field;  the New England brand.  It was $8.99 with a $1 tear off coupon attached, making it $7.99 and worth trying.  (Incidentally I checked this morning and you can buy them straight from the New England website for $7.99 as well so I see that was just a marketing ploy - and not a great savings but anyway....).

There are officially 4 styles of blends to choose from;

New England Colombian Supremo Single Serve Cups (Pack of 3)
New England French Roast Single Serve Cups (Pack of 3)
New England Breakfast Blend Single Serve Cups (Pack of 3)
New England Donut ShopTM Blend Single Serve Cups (Pack of 3)

My store carried two and I chose the Columbian Supremo to try.   The product description is;

New England Colombian Supremo - Medium Roasted, Colombian's Best. Brew the perfect cup of coffee with our Single Serve Cups, designed for your single cup brewer. Works in brewers that accept K-CUP® portion packs.  Colombia’s top grade coffee, made with 100% Arabica Coffee. Gluten Free. Twelve Single Serve Cups are packed per carton. Designed for use in your single cup brewer. 

The taste:  a very typical flavored medium roast for Arabica beans.  It's smooth, not bitter and has a pleasant taste.  It's a very average coffee that doesn't stand out, but doesn't shrink either.  I would give it an 7 out of 10 and feel that you could serve it and be assured it would be appreciated.

However, the reason I'm going to give it a 9 out of 10 is due to their 'thinking outside the box' in packaging and coming up with a way to brew a good tasting coffee in a package that uses less plastic and does not explode in the machine.

The filter bag is attached securely to the rim with a thin piece of plastic, eliminating the large plastic cup.  Because of the design, the single serve packs should not be stored in your regular k-cup display holders as it would allow the air to make the grounds go stale quickly, but should be kept in the sealed inner bag inside the box. 



*K-CUP is a registered trademark of Keurig, Incorporated. New England Coffee Single Serve Cups are not affiliated with nor approved by Keurig, Incorporated.


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