9.12.2015

Soup and Oatmeal from your Keurig Coffee Brewer... Fresh Brewed Soup Pods Coming to a Store Near You


Back in 2011 we were in the middle of a cross country relocation that had me driving back and forth across the US while selling one home, buying another home and visiting my husband and daughter in the 'new' state while being Mom to other kids in the 'old' state.  Whew.  Did ya get all that?

The point is... I was on the road -solo- quite a bit, we were strapped for cash as we were paying for 2 households in 2 different states and I was driving back and forth cross country - driving about 10-15 hours at a stretch.  Many times it was 9:30 at night when I'd check into a hotel. 

Ramen noodles the rescue.

A cheap, easy, hot and filling dinner in a hotel room - a package or a cup of Ramen Noodles.  Cooked with my coffee maker.

These are photos I took and posted back in 2011...  me making my dinner in a coffee cup in the hotel bathroom.



Now, it seems Keurig Green Mountain has caught on to the idea...  

Keurig, which is known for single-serve pods of coffee and tea, hopes consumers will warm back up to the company's products with fresh-brewed soup cups.

 Source

"Keurig and Campbell's Soup Co. have partnered to sell single-serve Fresh-Brewed Soup in K-Cup pods. The 70-calorie soup servings are available in Homestyle Chicken Broth & Noodle Soup Mix and Southwest Style Chicken Broth & Noodle Soup Mix.

The companies announced the partnership in 2013, and have spent the past two years making sure they got "the product right," Michael Goodman, marketing director of innovation at Campbell Soup, told USA TODAY Network.

The Campbell's Fresh-Brewed Soup Kits come with a packet of noodles and a K-Cup pod of soup, which is placed into the Keurig machine. Goodman said some consumers worried the "soup would taste like coffee, or coffee would taste like soup," so Keurig suggests running a brew cycle after making soup.

The soup launch comes just weeks after Keurig announced plans to cut its workforce by 5% after reporting a massive sales slump in the third quarter. Likewise, Campbell's sales and earnings have been sluggish. On Sept. 3, the company said revenue for the latest quarter fell 8.6% to $1.69 billion, the Wall Street Journal Reported.

Goodman said Campbell's is trying to get its products to consumers in the quickest, easiest way.

"For us this is about building a major innovation platform, which is around convenient snacking," he said.

And while this is Keurig's first official stab at food, soup and oatmeal pouches and pods are already on shelves. General Mills produces Progresso soup and Nature Valley Oatmeal pods, although the company notes it is not affiliated with Keurig on its website."










Idea:  Instead, you might want to think about buying a little 4 pack of dry soup mixes that sell for about a dollar, and pouring them into your mug.  Add the hot water from our coffee brewer and you're good to go for 'little bucks' instead of 'big bucks'.  The Ramen noodles sell for about 3-5 for a dollar and if you opt for the 'cup' version (already in a styrofoam cup) they run about $.50 each and the servings are pretty filling!



You might also be interested in;
Campbell's Chicken Broth and Noodle Soup K-Cup (.67 oz, 16 ct.)
Campbell's Southwest Style Chicken Broth & Noodle Soup Mix Broth K-Cup Pods & Noodle Packets
Nature Valley Bistro Cups Oatmeal for the Keurig® Machine, Brown Sugar Pecan, 22.1 Ounce