11.01.2016

You'll get more flies with honey than vinegar. Stop the 'scare' tactic marketing to sell extended vehicle warranties.


So, I walked out to get the mail and saw something that looked like a bill - but using a purple/pink colored paper showing through the open envelope window in order to 'catch your attention' and make it look like an overdue notice.  I glanced at the return address as well as the reference to one of the vehicles we own, and I knew exactly what it was.

Sigh.

Not only 'marketing' material probably trying to get us to buy "extended warranty" coverage on our vehicle, but it's the type I usually get pissed off at because they like to use scare tactics on people.

Normally it would go directly into the trash, but it was a slow mail day and I had a long walk up the drive before I reached the house from our mailbox.  I opened it up and sure enough; just what I thought it was. As I glanced over it I just got pissed off all over again (as I knew I would) because I was thinking;  "What if my elderly father-in-law received this?  What if my 20 year old college student daughter received this?"   They might think it was real, it was legit, and be scared into buying it under duress and thinking it was something legally needed for their vehicle.

The letter starts with a HUGE FONT announcing:



IMMEDIATE RESPONSE REQUESTED
Notice Date:  Blah blah 01, 2016
Year/Make/Model:  Blah blah/Blah/Blah

ATTENTION:  JOE SMITH

Our records indicate that you have not contacted us to have your vehicle service contract updated.  If you no longer own this vehicle and have purchased a replacement vehicle - please call us to ensure coverage on your new vehicle.

Please call 1-800-500-XXXX


 
It goes on to say;

By neglecting to obtain coverage, you will be at risk of being financially liable for any and all high cost repairs once your factory warranty expires.




And then this little dinger;

 
We reserve the right to revoke your eligibility for serve coverage after 5 days.



Well, the average person (?) might realize this is just a heavy handed (worded) and legal looking 'bill' letter to in order to scare people into purchasing the coverage but others, such as my 87 year old father-in-law or my college-aged kids might be scared into thinking it's something they legit owe or need.

I just really (really) hate sales tactics like this.  I also hold people who work in jobs like this, and use sales and marketing like this, in low esteem.  Scum.  How can you live with yourself when you try to scare or confuse people into buying your products?  If you have a great product, you shouldn't have to try to force or confuse people into buying it.

So, in the end, of course mine was shredded - but first I decided to chat about the topic over coffee - AND look it up really quick on the BBB site (better business bureau).  I'll put those links below.


This Business is not BBB Accredited (link)_

Also, this link (BBB.ORG)

Auto Assure, LLC
(972) 202-9761
6400 Pinecrest Dr Suite 400, Plano, TX 75024-6099