12.27.2016

Paqui chips has made a chip so spicy, they're selling it as an individual chip

 Sources listed below

I was reading random news articles this weekend and came across an interesting little 'foodie' tidbit.   Tortilla chip maker Paqui chips has made a chip so spicy, they're selling it as an individual chip.



It's called the Carolina Reaper Madness chip because it's made with the Carolina Reaper pepper, often listed as the hottest variety on Earth. 

Since it's made with the hottest chili in the world, it's sold as a single chip.  Yes, a single, solitary chip.  The solo chip comes in its own wrapper, placed inside a coffin-shaped box featuring a drawing of the Grim Reaper on the package, and across the top, it reads, "Inside: One deadly chip."




In an interview with Mashable the brand manager for Paqui, Jeff Day, said, "The reason that we're selling this as one chip is because quite honestly, that's all that you need. That's all that anyone needs.""It's the hottest chip you'll ever have, I can guarantee you that," "After you eat that one chip, trust me, you're not looking to dig back into the bag and have a second one. So, one chip is what we created to have the experience."

Priced at $4.99 a chip, you can check out their website to see if they sell at a location near you:  http://paqui.com/





You might also be interested in these related products available through Amazon;

Carolina Reapers Dry Whole Pepper Pods Hottest Peppers in the World | Free First Class Shipping in USA |
Carolina Reaper Powder
Ghost chili pepper - The hottest pepper in the world!!! 1,000,000 Heat Laval
Paqui Tortilla Chips Haunted Ghost Pepper, 5.5 Oz (Pack of 12)

     




Sources:
http://paqui.com/
http://www.adweek.com/news/advertising-branding/ad-day-tortilla-chip-so-hellishly-spicy-you-get-only-one-pack-173619