First, I'd like to say that I had no idea this coffee existed until yesterday. You see, it's only available in 700 stores in a small Midwestern state market (but you CAN order online). If you live in Iowa, Illinois, Minnesota or Wisconsin, you might already but lucky enough to drink it. Me? I've lived all over the country but currently live far, far away in a distant galaxy...
I am visiting family in the Midwest and in order to not drink up all my host's coffee (hee hee) we made a trip to the local Sam's Club to purchase a box of k-cups. While I was intending to just pick up a box of Starbucks Pike Place, I saw these; Verena Street Coffee - and because it was new to me, I had to stop and read the box. Looked good, so my host and I decided TWO boxes of coffee were in order, the standby Starbucks and the new Verena Street Coffee.
So, who IS Verena Street Coffee?
Here is from their website;
"Verena Street Coffee is named after the quiet neighborhood nestled in the Mississippi River valleys of Dubuque, Iowa where we grew up. Five houses lined this street and our extended family of aunts, uncles, cousins, and grandparents were our only neighbors.
In the early 2000s, Verena Street was removed for highway expansion. Erased by the progress of modern development, the narrow lane called “Verena Street” survives only in our memories. Today, countless cars pass over the spot where we once played on the swing set our grandfather built.
Hoping to recapture the excitement of our childhood, Verena Street lives on as the namesake of our craft roasted coffee. Although we can no longer walk down Verena Street, it is a place we can once again call home."
Verena Street Coffee Co. is a privately-held, family-owned organization founded in December, 2010. They roast and package their coffee at their facility in Dubuque, Iowa. Verena Street Coffee can currently be found in over 700 grocery stores, club stores, warehouse stores and mass merchandisers in Iowa, Illinois, Wisconsin, Minnesota, and surrounding areas.
How does it taste?
- NOT BURNT! (This is a HUGE HUGE issue for me.)
- No cigarette ash taste, beef bouillon taste, or weird aftertaste.
They manage to somehow work their magic to make a dark roast that is not burnt, harsh, smokey or bitter.
From their product description on Amazon;
- Full-Bodied and complex dark roast with a rich but appealing roast character
- 72 Capsules (6 Boxes)
- For use in most Keurig K-Cup brewing Machines
- 100% Arabica Coffee
- 100% Rainforest Alliance Certified Content
I honestly thought this was a new product all Sam's Clubs carried and was kind of excited when I saw it, as I figured it would be available at my local membership store back home. After visiting their website I saw it was only in a limited market so I know it won't be in my home state. However, it IS available through their website as well as Amazon.
I've linked below if you want to give it a try.
Well done, Verena Street Coffee! Well done.
Products related to this post;
Verena Street Coffee Nine Mile Sunset Single Cup Capsule (72 Capsules)
Verena Street Coffee Nine Mile Sunset, 11oz. Whole Bean (pack of 3)
Verena Street Dark Roast Ground Coffee, Nine Mile Sunset, 11-Ounce (Pack of 6)