It's Just the Coffee Talking

The powerful 9/11 Budweiser commercial that only aired once

News

by: Joe Millitzer and Nexstar Media Wire
 

ST. LOUIS, Mo. (KTVI) — On the 19th anniversary of the 9/11 terror attacks, one of the most powerful tributes to the victims remains an emotional ad featuring the Budweiser Clydesdales — and it has aired only once.


In the ad, which aired during Super Bowl XXXVI on Feb. 3, 2002, the horses honor the memory of the fallen with an unforgettable, breathtaking bow.  And many people have never forgotten it.

Anheuser-Busch’s creative team came up with the concept and had to get approval from members of Congress, the advertising community and from New York Mayor Rudy Guiliani to make the commercial.

Though the original ad has only aired one time, Budweiser aired an updated version of the commercial on Sept. 11, 2011, the 10th anniversary of the attacks.