memetics
noun, plural in form but singular in construction
me·met·ics
mē-ˈme-tiks
: the study of memes
Memetics
sees ideas as a kind of virus, sometimes propagating in spite of truth
and logic. Its maxim is: Beliefs that survive aren't necessarily true,
rules that survive aren't necessarily fair and rituals that survive
aren't necessarily necessary. Things that survive do so because they are
good at surviving.—
Los Angeles Times, 20 Mar. 1999
